George Chege is a Gearbox member working on a smart controller to improve efficiency of chick brooders. He successfully completed a Bsc. in Biosystems Engineering at the University of Nairobi in 2016.
He has had an exciting and inspiring journey transitioning from a university student innovator where family support was a given, to post university graduation where he has to justify developing his project instead of looking for a job.
Fortunately, Chege’s father is a seasoned businessman and professional marketer who understands the risk and reward of private enterprise.
After obediently making job applications, Chege managed to persuade his family for support, winning over his father who is now a business partner, investor and leads product marketing.
This took demonstrating dedication to complete the project, meeting potential customers with his father to assess market feedback - which has been very positive, and formulating a smart action plan together.
They are now pilot testing.
For any recent university graduates with compelling ideas, what would it take to win the support of your friends and family to develop your idea into a product?