“Gearbox sees itself as leading Kenya’s charge into the 4th Industrial Revolution"
-Dr. Kamau Gachigi
How much influence can a company have on the narrative of a coun
try? What about a sector? Immense, I could say. There is a lot
to back that up.
Sony Corporation’s mission, in addition to helping rebuild post-war Japan, was changing the perception of Japanese products that the rest of the world held.
It is now ranked among the best global brands, holding the most valued Asia brand in 2014 and enviable positions in the USA where Japanese made products had a dismal reputation in the 1950s when Sony was re-branding.